"Of course, it is under Rs 15 crore," an industry source quipped.A Paramount Pictures and Revolution Studios movie, x Xx: Return of Xander Cage has been exclusively distributed in India by Viacom18 Motion Pictures.
So, if one plan is executed globally, a reflection of that will come to India, but, in this case especially, a special India plan was created because Padukone is a part of the film which, of course, gave us the advantage and opportunity to localise the film. We started October last year where we actually convinced Paramount to create a specific Padukone trailer for India." "Normally," he said, "it was not done in any market." "We created a trailer for India, and we launched the trailer on Bigg Boss and also launched a Hindi trailer then," he added. Penetration - we need to reach as deep as possible in India and new markets to respond to a Hollywood content and primarily Hollywood dubbed content. Localisation - to make it connect to the Indian audience as much as possible.” Viacom 18 has done multi tie-ups with brands like PVR where fans were greeted with a first-of-its-kind movie takeover of PVR cinemas with PVR ECX-Mumbai, PVR Priya- Delhi and PVR Phoenix-Bangalore, being transformed into ‘x Xx – PVR’ starting 24 December 2016 and continuing till the release of the film in India on the 14 January 2017.
"The whole idea on the campaign from day one was three pronged: A. Presence in the form of branding across the cinemas to virtual reality experience, from x Xx meal combos to x Xx selfie spots and gaming zones, Xander Cage is sure going to rule PVR Cinemas and audience’s hearts.
Nucleya further took the stage and kept the fans in a trance up until Diesel and Padukone made their entrance to greet the fans.
Datta further explained, “It's a mix of a global plan and India plan.
NEW DELHI: Three short films made by renowned filmmakers Sudhir Mishra, Nandita Das and Ram Madhvani on meaningful subjects marked the India Today conclave on its closing day in Mumbai.
India Today Group editorial director Kalli Purie said the films had been commissioned by the group to mark four...
"That's a big step and an indication of the growing importance of the India market,” Datta said.
The event was organised with a spectacular lineup of entertainment ranging from BMX stunt-bikers to skateboarders and B-Boying troupes.
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XXX is an upcoming 2016 Indian erotic drama film directed by Ken Ghosh and produced by Shobha Kapoor and Ekta Kapoor under their banner ALT Entertainment.
So what made Hollywood to launch the movie in India before any than other country.