I mean, imagine that you basically had to drive six hours, three hours each way to have coffee with somebody, and, you know, coffee usually ends up with just coffee. So I think it's a really bad, it's a really bad system.On top of that, there's another thing, is which, imagine I gave you this search criteria, which I asked you to search by height and weight and income and all of those things: you're going to use it.
These things would become incredibly important, right?
And if I drop some things from the search, they would become as if they’re not important or much less important.
And this breaking into attributes turns out not to be very informative.
So on the last stage of this process, we created a different Web site.
And the online system we created was very much like that.
It was about you came up and you got a little avatar, a square or a triangle, some color, and you went into a virtual space in which you could explore it.
Question: What's wrong with the experience of online dating?
Dan Ariely: I think that online dating is an incredibly unsatisfying experience.
" And I took people that I liked more and I liked less, and I took their profile and I tried to figure out could I tell the difference? Imagine you went to 50 people you really like and 50 people you only like so-so, and you asked all of them to fill this profile, then you took this 100 profiles and you tried to sort them out into piles. And then went a step further, did some studies with online daters about how much they enjoyed it and what they were getting from it, until the final stage, we, I figured out, I thought I knew what was going on, which is that online dating sites assume that people are easy to describe on searchable attributes.
They think that we’re like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. That when you taste the wine, you could describe it, but it’s not a very useful description. And it’s the complexity and the completeness of the experience that tells you if you like a person or not.
I don't know why, I don't know how, I only know that I was at the supermarket one fine morning, minding my own business, when suddenly I came face to face with "the sun-dried plum." I will tell you right now that I'm a fan of the prune—particularly when it's in Danish form—but the prune was clearly not selling.