Here are some examples of email subject lines that get straight to the point…There have been many studies analyzing the effectiveness of using specific email subject line keywords.
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Here are some great examples of clever email subject lines that leverage vanity…You may not think of yourself as a “greedy” person, but it can be really tough to pass up a great deal… That’s why sales, discounts and special offers work really well in your subject lines.
However, be careful about offering really huge discounts– the higher the percentage, the less reliable effect it has on your open rates (perhaps because consumers don’t believe large discounts are real).
We all long to be liked, accepted and even revered by others… That’s why some of the most clever subject lines use vanity to get you to open the email.
To do this, you can either promise something that makes the subscriber look better to their peers, or invoke the fear of being shamed.
You can also use casual language, share something personal, or use copy that implies familiarity or friendship.(Just be careful not to play too many “tricks” on your subscribers by making them think that you actually When in doubt, make your subject line simple and straightforward.
Contrary to what you might think, these “boring” subject lines can actually convert really well.
Here are some great sample subject lines for emails that use the fear of missing out…Humans have a natural desire for closure– we don’t like having gaps in our knowledge.
You can leverage this desire for closure by leaving your subject line open-ended so subscribers will be curious, like a cliffhanger that can only be satisfied by opening the email.
Here are some great email subject line ideas for hitting your subscriber’s “greed” button…Another common trait among all humans is sloth, or the tendency to avoid work.