A lead could be something as simple as an email address, a customer coming in the door or something more qualified.
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If not, think carefully about what will attract them.
For example, if you are targeting women, a chocolate hamper might be the best choice.
By adding tabs to your Facebook page you can also facilitate lead capture.
Think about adding a “Contact Us,” “Book Now” or “Subscribe” tab, making it easier to capture leads without sending customers away from Facebook. I’m going to mention Short Stack again as I’m a massive fan, but what I like about their apps is that they work for both desktop and mobile users.
As with offline word of mouth (WOM) marketing, Facebook facilitates the endorsement of what you do.
Make sure your existing customers are active on your page.Giving people an amusing phrase will also create a bit of a buzz in store when people repeat it.You probably have a lead generation form on your website of some sort, whether it’s “Get our Newsletter,” “Contact Us” or “Apply Now.” It’s the way that you currently collect contact info for potential leads.I was delighted when the Facebook Offers tool was launched.It’s a great way to measure return on investment directly, but to turn it into a lead generation tool you’ll need to do a bit more.Ask them questions, thank them for their participation and give them good, relevant content they can share with their friends.