The biggest things that stood out to me from his interview: Many new webmasters get information from each of those channels.
Shortly it will likely get to where site targeting is not a viable option for my current business model, but I might as well try it out while its new.
A good link broker (hi Patrick) or an SEO firm can make far more money than my business model because my business model currently lacks recurring fees.
It is also hard to compare sites in different industries.
For example, if I created a site about weight loss there would be many more people searching for it than a site about knitting.
Alexa by itself does not mean that much, but it simply provides a rough snapshot of what is going on.
It can be spammed, but if a site has a ranking in the millions then it likely has little traffic.hehehe Overpriced Impressions: While there is lots of active discussion on them, I tried to avoid CPM advertising on most of the major SEO forums because I know that its not uncommon for me to generate 50 to 500 page views myself in a day when I am in the posting mood.The minimum CPM for forums is probably a bit rich for my business model, especially when I can participate in the threads and be seen as part of the activity instead of part of the ads. Business Model / Quality of Business / Why to be Social: I spent a couple hours picking out sites to advertise on, but some people have far more profitable business models than I do.By picking what sites to advertise on, and shifting the ads from CPC to CPM, you lower your clickfraud risk profile.A Low Noise Hello: One of the best deals with the new CPM program is that you can make sure certain site owners know you exist for a low price.Also, you shouldn't forget the webmaster bias the tool has, which means my site will have a higher Alexa rating than it should.