Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.
According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.
But, as great as those stats sound, online dating is also utterly time consuming and competitive.
Messages sent to people who had simply viewed a client's profile were just over 80% more likely to elicit a reply.
Running regressions and analyses to determine how to increase your "hits" may appear to strip the romance out of digital dating.
In fact, one particular email that is long (over 150 words), expresses interest, draws commonalities (it’s always customized), demonstrates humor as well as a sense of ambition and adventure received a 9.7% response rate from women in their 20s, a 20.5% response rate from 30-somethings, and a 50.3% from women 40 and above.
This email, according to Scott, was sent to over a thousand women of different ages, so it’s pretty clear, based on these numbers alone, that a one-size-fits-all approach to online dating is a bad one.
“Basically, they’ve got an algorithm,” Scott revealed, “that puts some serious weight on the freshness of the profile content.” Vi DA’s clients received four times as many “winks” when they started doing daily profile updates.
And according to Valdez, building traffic to your profile is key…
Match.com) was two times as likely to result in a date as a free site (i.e. Scott Valdez suggests, “It makes sense that people who are dropping -60 per month for memberships are more serious about arranging a date offline.” He did recognize that there are some bad paid sites out there too (do your research before you open your wallet), and Ok Cupid is becoming a highly effective free site that can compete with high-quality paid sites like in terms of the overall site and selection quality.
Photos : Ok Cupid discovered that men who look away from the camera and don't smile have a much higher chance of getting a response than those who look directly into the camera.
Ok Cupid CEO, Sam Yagan, guesses the reason that guys who look at the camera get less messages than those who don’t is because it’s intimidating to women.